Newurban Hats
The Story
Newurban creates super stylish collections of hats. With unisex designs based on the classics, Newurban hats are served with a street style edge by updating traditional shapes with a clever use of interesting fabrics and detailing. Crafted in a selection of luxury fabrics and materials, the extensive product range covers the key trends and colours for each season whilst retaining a classic feel. Styles and shapes range from the traditional and vintage feel end of the scale with Newurban’s signature trilbies and flat caps through to fresh, on-trend styles.
Born in 2002, Newurban has gone from strength to strength and is continuing to grow and make a firm impression on the specialist British hat market. Although Newurban is a fresh, relatively new brand, the company was formed by Allon Zloof using the knowledge and impressive business heritage built up from a more traditional family accessories firm. By adapting and updating these sound business foundations for a younger and more current market, a brand new generation of hats were born – Newurban.
The Work
Newurban had an existing shop before we contacted him and started the cooperation. Our first job was to build a store for US market (www.newurbanhats.com). This store had a completely new design and an improved solution. Allon liked the new approach and soon enough we redesigned the main International Newurban Hats site.
After both stores were launched, we started to manage Google Adwords campaign which started to gain results soon enough. From May till August 2007, 63.77% for total income came directly from Google Adwords Campaign.
