Graduate Program in Entrepreneurship
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To build country’s leading non-traditional academic program/institution, which will, combining theory and practice, attract young enterprising people and help them generate entrepreneurial skills and behavior, which would contribute to the development of small and medium enterprises in Croatia.
The Background
The program was started in year 2000 at the Department of Economics, University of Josip Juraj Strossmayer in Osijek, and it is intended for entrepreneurs, or those who want to become entrepreneurs, both in the profit and the non-profit sector. During seven years of activity, eleven classes have been enrolled, a total of 300 students. Students interest is based on a different approach to defining contents and the methods of work.
The Success
This website successfully serves four different audience types: alumni, current students, potential students and partners (potential investors). To achieve that, content is structured around these audiences. Croatian version is more focused on students, while English version is more focused on Partners.