Website Promotion
Website promotion is the continuing process to promote a website to bring more visitors. Once you’ve got your website published on the net, no matter how good it is, it will not start receiving enough traffic by itself. An effort and investment is needed to spread the word about it.
Website promotion techniques

Link building - creating links to your website form various web directories and other relevant websites
Search Engine Optimisation (SEO) - helping search engines crawl and understand your web site better and rank it higher in search results
Internet Advertising - both pay per click advertising on search engines and advertising on other web sites
Spreading the word - tracking online discussions related to what your site has to offer, and offering relevant links to your website as a solution for discussion participants’ problems



