iRule - the new face of Urban Adventure Gear

One of our UK clients, Urban Adventure Gear came up with the idea on how to increase online sales. He is selling products for a wide range of manufacturers that are related to bicyicling, sports, fitness and moving in general. The idea was to create separate online stores for different brands that use the same database for customers, products and orders. The stores should be on distinct URLs and they would be marketed separately based on desired brand focus.

iRule was the first of them. The visitor gets a feeling he’s on a specific iRule store because of the design, the logo and featured products that are put to the home page. Also, the articles presented are iRule specific. Site has totally different design from standard Urban Adventure Gear one, but the products are totally the same. They are even updated from the same database.