Sponsored article: best buy for regional markets
Lanico Foreign Language school in cooperation with Osijek031.com portal started a prize contest. Main goal of this contents was to attract people to Lanico web page, where they can find some informations about upcoming autumn classes. 43 people applied for the contents and page get 600% more visits.
You can see the article here:
http://www.osijek031.com/osijek.php?topic_id=9355
Sponsored article at local portal may be the best buy online promotion tool if your market is regional. They are much more effective then the banners and they certainly tell the story even if the reader doesn’t click on the link. Be sure that the visitors of the portal are your targeted audience. Don’t make a sponsor article about business consultancy to a teen portal.